Studio Intangible - production, campaigns, e-commerce and infrastructure for luxury fashion and beauty

The love child of a neuroscientist and a cinematographer.

We are a Creative Production Studio delivering full-service campaigns, from concept to final delivery across every touchpoint.

Studio Intangible specialises in film and stills for luxury fashion, providing production, post-production, CGI, colour, retouching and sound design.

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Production

We build campaigns knowing where each image is destined to live: the lookbook, the webpage, the email and the social feed.

Fashion editorial from the Studio archive

Creative production

Film and stills developed from concept through to the shoot.

Includes

creative and art direction, treatments, casting, locations, photography and film production.

CGI, 3D and AI

We combine CGI, 3D and AI with existing film and stills to develop new imagery and extend what has already been created.

Includes

3D modelling and animation, compositing, AI-assisted image development and integration with live action.

Post-production

Editing, colour, retouching and sound carry the creative direction through to the finished work.

Includes

editing, colour grading, retouching, compositing, sound design, music and finishing.

Final delivery

The finished campaign prepared to the technical requirements of each placement.

Includes

master files, cut-downs, crops, versioning and delivery specifications.

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Campaigns

Campaign planning, Klaviyo email marketing, social publishing and media buying, considered together from the start.

Before the first frame, we map every page, post, email and ad the campaign will become.

  • The build

    Channels, formats and placements go into an asset map before the shoot, so the camera comes home with every crop the campaign needs.

  • The deliverables

    Stills, film and product imagery, cut to size for each destination, named for where it goes and delivered together.

  • Where it goes

    Your store, Instagram, Klaviyo and Meta. We publish the posts, send the emails and buy the media.

  1. Source

    The shoot

    • Campaign stills4:5
    • Film9:16 and 16:9
    • Product3:4
  2. 01 · Shopify

    The store

    • Homepage hero16:9
    • Product pages3:4
    • Mobile hero9:16
  3. 02 · Instagram

    The feed

    • Feed posts4:5
    • Carousels4:5
    • Pinterest pins2:3
  4. 03 · Klaviyo

    The inbox

    • Campaign hero3:2
    • Product blocks1:1
    • Flowslaunch to last pieces
  5. 04 · Meta

    The ads

    • Feed4:5
    • Stories and Reels9:16
    • Variations to teststill and video
  6. 05 · Report

    The next campaign

Sample campaign · MARAIS, Autumn
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E-commerce

Shopify stores, websites and product pages built around the imagery.

A store built around the image, with product pages people keep looking at.

  • Built around the image

    The campaign's look continues from the homepage to the checkout. We draw the layout around the pictures.

  • Pages that keep attention

    Motion, 360° views, detail on hover and looks that change with a tap. The product, seen the way it would be in a shop.

  • Connected and looked after

    Shopify builds and migrations, stock and prices synced with your ERP, and one client record shared by the store, the inbox and WhatsApp. Agents keep it running; hosting and speed taken care of.

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Infrastructure

The systems behind the brand, connected: the client record, WhatsApp, the calendar, events, pre-orders and every channel's numbers.

Every client, order and conversation in one record, with agents working across it.

  • One record

    The store, the inbox, WhatsApp and the calendar all write to the same client. Nothing lives in a separate tool.

  • Agents at work

    Agents answer clients, book visits, keep stock in sync with your ERP, send the invitations and report the numbers.

  • The handover

    When a client needs a person, your team sees everything they have said, bought and booked.

  1. Source

    The client record

    • Store orders and customers
    • Email opens and consent
    • WhatsApp every message
    • Calendar every visit
  2. 02 · Calendar

    The visit

    • Bookings from WhatsApp and the website
    • Record the visit on her timeline
  3. 03 · Event

    The invitation

    • Invitations by text, WhatsApp and email
    • Replies on the guest list and her timeline
  4. 04 · Pre-order

    The lookbook

    • Showroom the iPad on the table
    • Pre-orders on the client's record, deposit by link
  5. 05 · Metrics

    Every channel

Sample infrastructure · MARAIS

A few things
you may be wondering.

Can we commission one part?

Yes. Each solution can stand alone or form part of a wider campaign.

When does campaign planning start?

Before production. The pages, emails and posts the campaign needs inform what we make. Results from those placements then inform the next campaign.

Can you work with imagery we already have?

Yes. Existing stills and campaign archives can become new editorial imagery, product assets, email content and social formats.

Does every campaign need a shoot?

No. We produce photography and film, and build campaigns from existing stills using compositing and AI where they suit the brief.

What's your infrastructure?

It's intangible. One record of every client, product and conversation, with agents working across it: keeping stock right, running email and ads, answering clients on WhatsApp. When an agent hands a client to your team, your team sees everything.

Where do we start?

Most brands start with one solution that fits the budget they have. We recommend which.

Start with one part. Build from there.Tell us what you’re making.

Start a conversation on WhatsApp, from a first idea to a full brief.

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Editorial

Full editorial campaigns for luxury brands. We cast the face your brief needs, including faces only accessible through AI, and shoot in the cities and locations a single calendar would not normally allow. When we hand it back, it's one campaign in one direction, ready for press, paid media, and the product page.

Creative Direction · Art Direction · Photo Production · Casting · Retouching · Compositing · 3D / CGI · Digital Fashion · Clo3D + Marvelous · Cloth Simulations

Reference
What does Studio Intangible make?

Studio Intangible makes editorial imagery, campaign films, post-production and e-commerce content systems for fashion, luxury and beauty brands. The work spans stills, motion, product-page assets, image extensions and seasonal production systems. Underneath it sits the studio's agentic infrastructure: one client record shared by the store, the ERP, email and WhatsApp, with agents working across it.

How does Studio Intangible use AI?

AI is used as a production layer, not as a replacement for direction. The studio uses AI-assisted workflows for image development, model training, controlled variants, compositing, retouching, product motion and production extensions, while keeping art direction, colour and final judgement in human hands.

What is made for e-commerce?

For fashion e-commerce, the studio creates on-model and product stills, sizing variants, colour swaps, hover loops, 360 rotations, animated product-page assets and campaign-to-commerce extensions.

Where is the studio based?

Studio Intangible is based in Paris and works with fashion, luxury and beauty clients across Europe, the United Kingdom and the United States.

Message us on WhatsApp