Chapter 10 — The Visual Content Audit
The Price-Point Test
Is your brand's visual identity costing you money? This test reveals the gap between what you charge and what your visuals say you should charge.
How it works
Upload 5 visual touchpoints from your brand, enter your pricing, then evaluate each image as a stranger would. The tool calculates the perception gap and identifies which visual signals are working against you.
5 minutes. 5 images. 1 number.
You will get a single percentage that tells you whether your visuals are calibrated to your price or quietly undermining every sale.
100% client-side. Your images never leave your browser.
Step 10.1
Collect your visual touchpoints
Upload one screenshot for each category. These are the 5 touchpoints a potential customer is most likely to encounter.
Step 10.2
Your actual price
What does your main product or service actually cost?
Step 10.3 — Image 1 of 5
The stranger's view
Step 10.4
The perception gap
Step 10.5
Identify the culprits
For each image, rate these five visual signals. We will show you which ones contradict your intended positioning.
Your results
Price-Point Audit
Signal analysis
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