The Trust Equation
Four neuroscience-backed tests to measure how much trust your brand earns in the first 50 milliseconds. Each test isolates a different component of visual trust.
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3.1 The Stranger Test
Upload a screenshot of your website homepage. We'll show it for 10 seconds, then hide it and ask three questions — the same questions a stranger's brain asks in milliseconds.
What does this company sell?
Low Trust Tax
Your homepage communicates clearly and earns trust quickly.
3.2 The Consistency Audit
Upload 3-5 screenshots from different brand touchpoints — your website, Instagram, packaging, emails, or ads. We'll check if your visual identity holds together.
Rate your consistency
5 / 5
Your brand is highly consistent across touchpoints.
Consistent branding increases revenue by 33%.
3.3 The Competitor Comparison
Upload screenshots of your website and 3 competitors. We'll blur them so only colours, shapes, and layout are visible — then you'll rank them by perceived price.
Drag to rank by perceived price
Position #1
Your brand is perceived as the most premium in the set.
3.4 The Fluency Check
How quickly can someone navigate to your most important product page? We'll time it. Every extra second costs trust.
We'll open your site in a new tab and start a timer. Navigate to your most important product page, then come back and press Stop.
Navigate to your most important product page in the other tab, then come back and press Stop.
3.2 seconds
Excellent fluency. Your navigation is clear.
Your customer's brain made its judgment in 50 milliseconds. This is how long the rest takes.
Your Trust Score
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