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Chapter 9

Visual Consistency Score

Upload screenshots from your brand's touchpoints and score your visual consistency across seven dimensions. The measurement framework from The Visual Content Audit.

How it works

Upload 3-8 screenshots from your website, social media, packaging, email templates, or ads. Then rate your brand's consistency across seven visual dimensions. Each dimension is weighted by its impact on brand recognition.

What you'll get

A weighted consistency score out of 5, a visual breakdown of each dimension, and specific feedback on your biggest opportunity for improvement.

All processing happens in your browser. Nothing is uploaded to a server.

Step 1 of 2

Upload Screenshots

Add screenshots from at least 3 different brand touchpoints (up to 8). Label each one using the dropdown.

📷

Click to upload or drag and drop
PNG, JPG, or WebP

Dimension 9.1

Colour Consistency

Weight: 1.5x — Colour is the most immediate brand signal

Look at all your screenshots side by side. How consistent is your colour palette? Consider primary brand colours, accent colours, and background tones across every touchpoint.

3
Different palettes, no clear connection Identical colours everywhere
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Dimension 9.2

Typography Consistency

Weight: 1.5x — Typography anchors brand recognition

Compare the fonts, sizes, and text hierarchy across your touchpoints. Are headlines, body copy, and captions using the same typographic system everywhere?

3
Different fonts on different platforms Same fonts and hierarchy everywhere
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Dimension 9.3

Photography Style

Weight: 1.0x

Examine the photography or imagery across your touchpoints. Is there a consistent style — lighting, colour grading, composition, subject treatment — or does each platform look like a different brand?

3
Looks like different brands Indistinguishable style across all
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Dimension 9.4

Logo Usage

Weight: 1.0x

Check how your logo appears across every touchpoint. Is it always the current version? Correct clear space? Consistent sizing? Or are there outdated versions, stretched logos, or inconsistent placement?

3
Varies significantly, outdated versions Always correct, deliberate variation
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Dimension 9.5

Layout and Spacing

Weight: 1.0x

Compare the overall density, margins, padding, and whitespace across your touchpoints. Does the brand breathe the same way everywhere, or are some touchpoints cramped while others feel sparse?

3
No consistent spacing approach Consistent density and spacing
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Dimension 9.6

Graphic Elements

Weight: 0.75x

Look at icons, illustrations, dividers, background patterns, and other secondary graphic elements. Is there a consistent visual system, or do these elements appear, disappear, and change style unpredictably?

3
No consistent graphic system Consistent and systematic
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Dimension 9.7

Motion and Animation

Weight: 0.75x

Think about transitions, hover effects, loading animations, and video motion graphics. Is there a consistent motion language — similar easing, speed, and style — or does each touchpoint animate differently?

3
Completely inconsistent Consistent motion language
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Your Consistency Score

0
out of 5
0%
Consistent branding increases revenue by 33% (Lucidpress). Every point you gain on this scale compounds into stronger recognition and higher willingness to pay.

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